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lonestar pet lodges

corporate identity rebranding project

Lonestar Pet Lodges RE-BRANDING assignment

Lonestar Pet Lodges is a pet lodging business based in Missouri City, Texas. Due to my familiarity with the business as a former employee and a customer, for my Corporate Identity class project I chose to rebrand and expand their brand identiy.

This project required:

  • A New Logo

  • Business Ephemera (Letterhead, Envelopes, Business Cards, Merch, etc.)

  • Social Media Branding

  • Email/Mailchimp Newsletter

  • Website Design

  • Annual Report Design

The hardest part of the project was coming up with an original and unique logo, the process went through over 50 sketches trial & error. The logo needed to be simple, recognizable, and adaptable. However, once completed the rest of the project and the branding built upon itself smoothly.